A Cordell Connect alternative. Same Cotality data, inside HubSpot.
Cordell Connect is built on Cotality's construction project intelligence API. GrowthNGen is built on the same API — and delivers the project data straight into HubSpot, with architects, builders and developers already linked. Stop logging into Cordell, exporting CSVs and pasting into your CRM. Cotality API access is bundled with GrowthNGen, so there's no separate Cordell Connect Lite subscription to manage.
The Cordell Connect routine
Same data. Four extra steps to actually use it.
The dataset isn't the problem. Where it stops is.
repeatEvery week, for every search profile you run.
What lands instead
The same project, already a deal in your CRM.
No export, no re-keying — the record below is what the connector creates on its own.
- Project state
- WA
- Project council
- City of Fremantle
- Development type
- New build
- Ownership
- Private
- Site area
- 18,400 m²
- Commence date
- Q3 2027
- Project type
- Marine infrastructure
- DA approved
- 04 / 06 / 26
Associated companies · 4
Associated contacts · 2 · enriched by Max
Head-to-head
Cordell Connect vs. GrowthNGen
Two delivery paths for the same Cotality construction project intelligence. One lives in Cordell's UI. The other lives inside your HubSpot.
| Capability | Cordell Connect | GrowthNGen |
|---|---|---|
| AU/NZ commercial project intelligence | checkCotality dataset, surfaced via Cordell's UI | checkCotality dataset, surfaced inside HubSpot |
| Architects, builders and developers attached to each project | checkVisible in Cordell project record | checkLinked as HubSpot Companies and Contacts |
| Where the data lives | checkInside the Cordell Connect web app — separate login | checkInside your HubSpot pipeline — no second tool |
| Projects flow into your CRM automatically | closeManual CSV export every week | checkAuto — daily sync on Pro and Elite. Manual push on On Demand |
| Project stage changes update your HubSpot deals | closeManual check-ins required | checkDA approved, Contract Let, builder changed — flows through |
| One system for your sales team to work in | closeReps live in HubSpot AND log into Cordell daily | checkHubSpot only — pipeline is current when they log in |
| CSV exports needed to update your CRM | warning3-5 hours per rep per week on data entry | checkEliminated entirely |
| Bulk sync of historical pipeline at go-live | closeManual rebuild from spreadsheets | checkOne-time backfill, de-duped against existing HubSpot records |
| Notifications when a project becomes actionable | closeSpotted by whoever logs into Cordell that day | checkPushed to the rep on the deal — Contract Let, builder changed, stage shifted |
| Subscription model | checkCordell Connect licence (Lite, Premium, Enterprise tiers) | checkGrowthNGen — Cotality API access bundled, no separate Cordell Connect Lite needed |
Watch the Cordell Connect workflow, and what replaces it
The export-to-Excel-to-CRM loop on tape — then the same project data landing in your CRM on its own.
Cordell Connect or GrowthNGen — same Cotality data, different home.
Both products are built on Cotality — the AU/NZ commercial construction project intelligence platform. Cordell Connect delivers Cotality data via Cordell's own web app, where your reps log in, search, export and copy-paste into HubSpot. GrowthNGen delivers the same Cotality data straight into HubSpot, with architects, builders and developers already linked. Cotality API access is bundled with GrowthNGen — no separate Cordell Connect Lite subscription required.
No more CSV exports
Set your search profile once. Matching projects flow into HubSpot every business day on Pro and Elite — no copy-paste, no CSV exports, no separate login.
Architects and builders pre-linked
Every project arrives with the right stakeholders already attached. No more hunting on LinkedIn for who to ring.
One subscription, one platform
Cotality API access is bundled with GrowthNGen. No need to stack a separate Cordell Connect Lite subscription on top of your CRM.
What your team stops doing
The Cotality project data Cordell surfaces is good. It just shouldn't take a salaried BD rep four hours a week to move it into HubSpot.
CSV exports
No more weekly export rituals. Matching projects appear in HubSpot the day they hit the database.
Stakeholder hunting
Architect, builder, engineer, developer — already attached to every project. Contacts are in your CRM by the time you open the deal.
Daily Cordell check-ins
Contract Let, builder changed, stage shifted — reps get pinged when a project becomes actionable. No daily Cordell logins to spot it.
Regional spreadsheets
One feed, every state. National pipeline visible in HubSpot. No more stitching Sydney's list together with Brisbane's.
What it takes to break even
1.0×orders a year
That's the bar your pipeline has to clear. Five numbers set it and move it:
- The investment
- Your conversion rate
- Projects synced per month
- Gross profit percentage
- Average order value
Lift your conversion rate, sync more projects, or win larger orders and you clear it sooner — everything past it is upside.
Run your own numbersarrow_forwardHow it works
Three steps. Live in under two weeks. Cotality API access is bundled — no separate Cordell Connect Lite subscription to manage.
We map your HubSpot
Deal stages, pipeline, contact properties — we use what you already have. No rebuild required.
We set up your Cotality search profile
Region, project type, stage, value range, stakeholder role — the same kind of filters you set in Cordell today. We backfill against your existing pipeline so you start clean.
Projects start landing in HubSpot
Matching projects show up in your CRM with architects and builders attached. Stage updates flow through automatically. No more CSV exports, no copy-paste, no logging into Cordell.
“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady — Director, Valmond & Gibson
FAQ
Questions from Cordell Connect users
The things BD and commercial leaders ask when looking at switching.
How is this different from logging into a project database on its own?
expand_more
GrowthNGen is built on Cotality — the construction project intelligence platform behind Cordell Connect. Instead of your reps logging into a separate platform, searching, exporting CSV and copy-pasting into the CRM, the data flows into your CRM automatically with architects, builders and developers already linked. Cotality API access is bundled with GrowthNGen, so there's no separate Cordell Connect Lite subscription to manage. Your reps open their CRM and the pipeline is current.
Can we filter by what we actually pursue?
expand_more
Yes. Search profiles filter by region, project value, stage, type, stakeholder role, and discipline. As narrow or broad as your team needs. Set the profile once and only matching projects flow through — everything else stays out of the way.
Will it mess with our existing HubSpot setup?
expand_more
No. We map into your existing pipeline, deal stages and contact properties. If something needs a tweak — a custom property, a new stage — we handle it during onboarding. Most teams go live without changing their HubSpot at all.
How long does it take to go live?
expand_more
Under two weeks for most teams. We handle the CRM mapping, the search-profile setup and the first projects flowing through. You don't need a developer.
What happens when a project changes stage?
expand_more
The CRM record updates automatically. Contract Let, DA approved, builder changed, design phase — it flows through. Your rep can get a notification when something material happens. No stale records, no manual check-ins.
Having trouble logging into Cordell Connect?
expand_more
If your team keeps getting locked out of Cordell Connect, you're not alone — the legacy login is a common gripe. GrowthNGen delivers the same Cotality construction project data straight into HubSpot, with architects, builders and developers already linked. There's no separate Cordell login to chase: your reps open HubSpot and the projects are already there.
Do I need to keep my Cordell Connect subscription if I switch to GrowthNGen?
expand_more
Cotality API access is bundled with GrowthNGen, so you don't need a separate Cordell Connect Lite subscription. If you're on a higher Cordell tier (Premium, Enterprise) with advanced UI features your team relies on, talk to us — most teams find GrowthNGen plus the bundled Cotality access covers what they need.
Does GrowthNGen use the same data as Cordell Connect?
expand_more
Yes. Both Cordell Connect and GrowthNGen are built on Cotality — the AU/NZ commercial construction project intelligence platform. The underlying project records, stakeholders, stages and updates are the same. The difference is where the data lives: Cordell delivers it via Cordell's own UI; GrowthNGen delivers it inside HubSpot.
What about the projects we've already exported into HubSpot?
expand_more
We backfill from your search profile so you start with a clean, current pipeline — and we de-dupe against what's already in HubSpot. No double-handling, no data loss.
How much does it cost?
expand_more
Three plans — On Demand (manual lookup), Pro (automated daily sync) and Elite (dedicated CSM and custom workflows). Pricing is scoped on a short discovery call and scales with usage and value; setup and data licensing are covered there. See the pricing page.
Is there a Cordell Connect HubSpot integration?
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There's no official Cordell Connect HubSpot connector built by Cotality. GrowthNGen is the practical alternative — same Cotality project intelligence (the data behind Cordell), delivered inside HubSpot.
Are there alternatives to Cordell Connect for Australian construction project data?
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Cordell Connect (part of Cotality / formerly CoreLogic) is the dominant source of commercial construction project data in Australia and New Zealand, built on Cotality's underlying API. Smaller competitors exist — BCI Central and Hubexo on the project-database side, EstimateOne on the tender-platform side. GrowthNGen is built on Cotality directly, so it uses the same underlying data Cordell does — just delivered inside HubSpot instead of Cordell's UI.
Can we export Cordell Connect data more efficiently than manually?
expand_more
Manual CSV export from Cordell Connect is what GrowthNGen replaces. Instead of your team logging in, searching, exporting and importing into HubSpot, GrowthNGen syncs Cotality project data directly into your CRM — daily on Pro and Elite plans. Architects, builders and developers attached. Ready for outreach.
How does GrowthNGen handle project stage changes?
expand_more
When a project moves stage in the underlying Cotality database — DA approved, Contract Let, builder changed, stage shifted — the corresponding HubSpot record updates automatically on your next sync. Reps get a notification on material changes. No daily logins to spot what moved.
Will GrowthNGen work with the same search filters I use in Cordell?
expand_more
Yes. We set up your GrowthNGen search profile using the same kind of filters you use in Cordell today — region, value range, project type, stage, stakeholder role. The matching projects you currently see in Cordell flow through to HubSpot automatically.
From the Notebook
More on getting Cordell Connect data into HubSpot
Is There a Better Alternative to Cordell Connect for HubSpot Users?
Cordell Connect is the go-to construction data source for AU and NZ BD teams. But for teams using HubSpot, there is a gap. Here is what to do about it.
Pre-Tender vs Tender-Stage Leads: Why Timing Kills Construction Sales Pipelines
Most construction BD teams are working tender-stage leads when the contract has effectively been decided. Here is what changes when you move your team earlier.
HubSpot for Construction: Tiers, Setup and Project Data (AU/NZ)
Which HubSpot tier you actually need, how to map construction projects onto deals, and how to stop copying project data in by hand. The complete AU and NZ guide.
Also comparing: BCI Central alternative · Hubexo alternative · EstimateOne alternative
Last updated:
Stop exporting Cordell. See it in HubSpot.
See the same Cotality construction project data — inside HubSpot — in 15 minutes. We'll show you the projects that would have landed in your CRM this week.