A Cordell Connect alternative. Same Cotality data, inside HubSpot.
Cordell Connect is built on Cotality's construction project intelligence API. GrowthNGen is built on the same API — and delivers the project data straight into HubSpot, with architects, builders and developers already linked. Stop logging into Cordell, exporting CSVs and pasting into your CRM. All it needs is your Cotality API licence — your reps work in HubSpot.
October offer: free HubSpot setup and your first month free. Next five teams, book by 31 October.
The Cordell Connect routine
Same data. Four extra steps to actually use it.
The dataset isn't the problem. Where it stops is.
Every week, for every search profile you run.
What lands instead
The same project, already a deal in your CRM.
No export, no re-keying — the record below is what the connector creates on its own.
- Project state
- WA
- Project council
- City of Fremantle
- Development type
- New build
- Ownership
- Private
- Site area
- 18,400 m²
- Commence date
- Q3 2027
- Project type
- Marine infrastructure
- DA approved
- 04 / 06 / 26
Associated companies · 4
Associated contacts · 2 · enriched by Max
Head-to-head
Cordell Connect vs. GrowthNGen
Two delivery paths for the same Cotality construction project intelligence. One lives in Cordell's UI. The other lives inside your HubSpot.
| Capability | Cordell Connect | GrowthNGen |
|---|---|---|
| AU/NZ commercial project intelligence | Cotality dataset, surfaced via Cordell's UI | Cotality dataset, surfaced inside HubSpot |
| Architects, builders and developers attached to each project | Visible in Cordell project record | Linked as HubSpot Companies and Contacts |
| Where the data lives | Inside the Cordell Connect web app — separate login | Inside your HubSpot pipeline — no second tool |
| Projects flow into your CRM automatically | Manual CSV export every week | Auto — daily sync on Pro and Elite. Manual push on On Demand |
| Project stage changes update your HubSpot deals | Manual check-ins required | DA approved, Contract Let, builder changed — flows through |
| One system for your sales team to work in | Reps live in HubSpot AND log into Cordell daily | HubSpot only — pipeline is current when they log in |
| CSV exports needed to update your CRM | Rep hours every week on data entry | Eliminated entirely |
| Bulk sync of historical pipeline at go-live | Manual rebuild from spreadsheets | One-time backfill, de-duped against existing HubSpot records |
| Notifications when a project becomes actionable | Spotted by whoever logs into Cordell that day | Pushed to the rep on the deal — Contract Let, builder changed, stage shifted |
| Subscription model | Cordell Connect licence (Lite, Premium, Enterprise tiers) | GrowthNGen plus your Cotality API licence — reps work in HubSpot, not Cordell |
Watch the Cordell Connect workflow, and what replaces it
The export-to-Excel-to-CRM loop on tape — then the same project data landing in your CRM on its own.
Cordell Connect or GrowthNGen — same Cotality data, different home.
Both products are built on Cotality — the AU/NZ commercial construction project intelligence platform. Cordell Connect delivers Cotality data via Cordell's own web app, where your reps log in, search, export and copy-paste into HubSpot. GrowthNGen delivers the same Cotality data straight into HubSpot, with architects, builders and developers already linked. You hold a Cotality API licence for the data; a Cordell Connect seat is optional.
No more CSV exports
Set your search profile once. Matching projects flow into HubSpot every business day on Pro and Elite — no copy-paste, no CSV exports, no separate login.
Architects and builders pre-linked
Every project arrives with the right stakeholders already attached. No more hunting on LinkedIn for who to ring.
One place your reps work
Your reps stay in HubSpot — no second tool to log into, no second place to look.
What your team stops doing
The Cotality project data Cordell surfaces is good. It just shouldn't take a salaried BD rep hours every week to move it into HubSpot.
CSV exports
No more weekly export rituals. Matching projects appear in HubSpot the day they hit the database.
Stakeholder hunting
Architect, builder, engineer, developer — already attached to every project. Contacts are in your CRM by the time you open the deal.
Daily Cordell check-ins
Contract Let, builder changed, stage shifted — reps get pinged when a project becomes actionable. No daily Cordell logins to spot it.
Regional spreadsheets
One feed, every state. National pipeline visible in HubSpot. No more stitching Sydney's list together with Brisbane's.
What it takes to break even
1.0×orders a year
That's the bar your pipeline has to clear. Five numbers set it and move it:
- The investment
- Your conversion rate
- Projects synced per month
- Gross profit percentage
- Average order value
Lift your conversion rate, sync more projects, or win larger orders and you clear it sooner — everything past it is upside.
Run your own numbersHow it works
Three steps. Live in under two weeks. Your reps work in HubSpot, not Cordell.
We map your HubSpot
Deal stages, pipeline, contact properties — we use what you already have. No rebuild required.
We set up your Cotality search profile
Region, project type, stage, value range, stakeholder role — the same kind of filters you set in Cordell today. We backfill against your existing pipeline so you start clean.
Projects start landing in HubSpot
Matching projects show up in your CRM with architects and builders attached. Stage updates flow through automatically. No more CSV exports, no copy-paste, no logging into Cordell.
“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady — Director, Valmond & Gibson
FAQ
Questions from Cordell Connect users
The things BD and commercial leaders ask when looking at switching.
Having trouble logging into Cordell Connect?
If your team keeps getting locked out of Cordell Connect, you're not alone — the legacy login is a common gripe. GrowthNGen delivers the same Cotality construction project data straight into HubSpot, with architects, builders and developers already linked. There's no separate Cordell login to chase: your reps open HubSpot and the projects are already there.
Do I need to keep my Cordell Connect subscription if I switch to GrowthNGen?
You need a Cotality API licence — that's what GrowthNGen connects to, and you hold it directly with Cotality. A Cordell Connect seat is optional: keep one if your team uses it for research, but GrowthNGen doesn't need it.
Cordell Connect vs HubSpot: what's the difference?
They do completely different jobs. Cordell Connect surfaces commercial construction project intelligence, powered by the Cotality API behind it. HubSpot manages your sales pipeline. The gap most AU/NZ construction sales teams live with is a daily ritual of CSV exports between the two. GrowthNGen closes it: it connects to the same Cotality API through your own API licence and pipes the project data into HubSpot automatically.
Can I use HubSpot without Cordell Connect?
Yes. GrowthNGen connects to Cotality's data through your Cotality API licence and pipes the projects straight into HubSpot, so a Cordell Connect seat is optional. Keep one if your team uses it for research.
Does GrowthNGen use the same data as Cordell Connect?
Yes. Both Cordell Connect and GrowthNGen are built on Cotality — the AU/NZ commercial construction project intelligence platform. The underlying project records, stakeholders, stages and updates are the same. The difference is where the data lives: Cordell delivers it via Cordell's own UI; GrowthNGen delivers it inside HubSpot.
What about the projects we've already exported into HubSpot?
We backfill from your search profile so you start with a clean, current pipeline — and we de-dupe against what's already in HubSpot. No double-handling, no data loss.
How much does it cost?
Three plans — On Demand (manual lookup), Pro (automated daily sync) and Elite (dedicated CSM and custom workflows). Pricing is scoped on a short discovery call and scales with usage and value; setup and data licensing are covered there. See the pricing page.
Is there a Cordell Connect HubSpot integration?
There's no official Cordell Connect HubSpot connector built by Cotality. GrowthNGen is the practical alternative — same Cotality project intelligence (the data behind Cordell), delivered inside HubSpot.
Are there alternatives to Cordell Connect for Australian construction project data?
Cordell Connect (part of Cotality / formerly CoreLogic) is one of the main sources of commercial construction project data in Australia and New Zealand, built on Cotality's underlying API. Smaller competitors exist — BCI Central and Hubexo on the project-database side, EstimateOne on the tender-platform side. GrowthNGen is built on Cotality directly, so it uses the same underlying data Cordell does — just delivered inside HubSpot instead of Cordell's UI.
Can we export Cordell Connect data more efficiently than manually?
Manual CSV export from Cordell Connect is what GrowthNGen replaces. Instead of your team logging in, searching, exporting and importing into HubSpot, GrowthNGen syncs Cotality project data directly into your CRM — daily on Pro and Elite plans. Architects, builders and developers attached. Ready for outreach.
How does GrowthNGen handle project stage changes?
When a project moves stage in the underlying Cotality database — DA approved, Contract Let, builder changed, stage shifted — the corresponding HubSpot record updates automatically on your next sync. Reps get a notification on material changes. No daily logins to spot what moved.
Will GrowthNGen work with the same search filters I use in Cordell?
Yes. We set up your GrowthNGen search profile using the same kind of filters you use in Cordell today — region, value range, project type, stage, stakeholder role. The matching projects you currently see in Cordell flow through to HubSpot automatically.
How is this different from logging into a project database on its own?
GrowthNGen is built on Cotality — the construction project intelligence platform behind Cordell Connect. Instead of your reps logging into a separate platform, searching, exporting CSV and copy-pasting into the CRM, the data flows into your CRM automatically with architects, builders and developers already linked. You hold a Cotality API licence for the data (a Cordell Connect seat is optional), and your team works in the CRM instead. Your reps open their CRM and the pipeline is current.
Will it mess with our existing HubSpot setup?
No. We map into your existing pipeline, deal stages and contact properties. If something needs a tweak — a custom property, a new stage — we handle it during onboarding. Your HubSpot doesn't need to change to go live.
From the Notebook
More on getting Cordell Connect data into HubSpot
How to Get Cordell Connect Data Into HubSpot
Cordell Connect has no native HubSpot connector, so teams export CSVs by hand. How to get its data into HubSpot automatically.
Pre-Tender vs Tender-Stage Leads: Why Timing Kills Construction Sales Pipelines
Most construction BD teams are working tender-stage leads when the contract has effectively been decided. Here is what changes when you move your team earlier.
HubSpot for Construction: Tiers, Setup and Project Data (AU/NZ)
Which HubSpot tier you need, how to map construction projects onto deals, and how to stop copying project data by hand. The AU and NZ guide.
Also comparing: BCI Central & Hubexo alternative · EstimateOne alternative
Last updated:
Stop exporting Cordell. See it in HubSpot.
See the same Cotality construction project data — inside HubSpot — in 15 minutes. We'll show you the projects that would have landed in your CRM this week.
October offer: free HubSpot setup and your first month free. Next five teams, book by 31 October.