Get specified before the tender drops.
Every AU/NZ project where your product should land — pushed into your HubSpot at DA stage, with the architect, builder and developer already linked. Your reps chase specs, not tenders.
Reach the architect before the drawings name someone else.
By tender stage the spec is usually locked. GrowthNGen flips your pipeline to DA and Design Development — the weeks that actually decide who gets specified. Your team pitches the product into the drawings, not against a named competitor.
Projects at DA stage
Matching projects land in HubSpot the moment a DA lodges. Weeks of lead time before the tender.
Architects and builders linked
Every project arrives with the right stakeholders already attached. No more hunting on LinkedIn for who to ring.
One national pipeline
Every state, every region, one feed. Regional reps work from the same board. Territory coverage without the headcount.
Built for how material suppliers actually win work
Your BD team knows their product. They shouldn't be stuck on Cordell Connect exports and CRM data entry.
Spec-window visibility
See projects while drawings are still in motion. The weeks where product selection actually gets decided.
Stakeholder graph, not a list
Architect, builder, engineer, developer — linked to every project they touch, across your whole pipeline.
Filter by what you actually supply
Commercial only. Projects over $5M. Steel-framed. Set your search once; only the relevant work comes through.
Alerts when it matters
Contract Let, builder changed, stage shifted — your reps get pinged when a project becomes actionable.
“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady
Director, Valmond & Gibson
Questions from material supply teams
The things BD and commercial leaders ask us before getting started.
We already use Cordell Connect. How is this different?
Cordell Connect is the database. GrowthNGen is the pipeline. Right now your reps log in, search, export to CSV, then copy-paste into HubSpot — every day, hours a week. GrowthNGen sits between the data and your CRM. New projects that match your profile land in HubSpot automatically with architects and builders already linked. Your reps open HubSpot and the pipeline is current.
How early can we see a project?
DA stage in most councils — sometimes earlier. That's the window where architects are still specifying products. You're in the conversation weeks before anyone gets a tender invite.
Can we segment by product category or project type?
Yes. Search profiles filter by region, project value, stage, type, stakeholder role, and more. If you sell curtain wall into commercial towers over $20M in Sydney and Melbourne, that's all that comes into HubSpot. Everything else stays out of the way.
What happens when a project moves forward?
Stage updates flow through automatically. When a project hits Contract Let, changes head contractor, or jumps design phase, the HubSpot record updates and your rep can get a notification. No stale records, no manual check-ins.
We have reps in three states. Does it work across a team?
That's the point. One search profile, one HubSpot, every rep sees the opportunities in their patch. National view for managers. Regional deals flow to the right owner. The chaos of regional spreadsheets goes away.
Do we need to change our HubSpot setup?
Usually not. We map into your existing pipeline, deal stages, and contact properties. If something needs a tweak, we handle it during onboarding. Most teams are live in under two weeks.
The Material Supplier's Playbook
Getting specified before tender — a 2-page guide
How AU/NZ material supply teams use live project intelligence to reach architects at DA stage, lock in specs weeks before tender, and build a national pipeline without a national sales force.
Ready to chase specs, not tenders?
See your pipeline on GrowthNGen in 15 minutes. We'll show you real AU/NZ projects that would have landed in your HubSpot this week.