Your Cordell Connect projects. Live in your CRM. Every morning.
Stop exporting CSVs. Every matching AU/NZ project — with the architect, builder and developer already linked — lands in your CRM while your reps are still in the car. Built specifically for construction BD teams who want their pipeline running on live project data.
Never miss a project. Never miss a stage change.
The deals you lose aren't to better products — they're to projects you found out about too late. GrowthNGen watches Cordell Connect for you. When a project matches your profile, it lands in your CRM with every stakeholder attached. When it moves stage, the record updates. When the builder changes, your rep gets a notification. Your pipeline stays current without anyone logging into Cordell.
Projects land overnight
Your CRM is current before the morning coffee. No logins, no exports, no copy-paste.
Stakeholders already linked
Architect, builder, developer, engineer — every project arrives with the right cast attached. No LinkedIn hunts.
Live stage updates
Stage changed, builder changed, contract let — your rep gets pinged the moment a project becomes actionable.
A CRM pipeline that runs on live project data
Not a Cordell Connect replacement. The Cordell data you already pay for, finally working the way your team does.
Your search, on autopilot
Set your filters once — region, stage, value, project type. Only projects that match come through. Everything else stays out of the way.
Cordell data, native in your CRM
Projects become deals. Stakeholders become contacts and companies. Stages map to your pipeline. No bolt-on dashboard — it lives where your reps already work.
The stakeholder graph
Every project shows the full cast: architect, builder, developer, engineer. Linked contacts. One view of who's on what, across your whole pipeline.
Live, not a nightly dump
Stage changes, builder swaps, contract let updates — the record moves as the project does. Your pipeline never goes stale.
How it works
Three steps. Live in under two weeks. No bespoke scoping, no multi-week discovery.
We map your CRM
Deal stages, pipeline, contact properties — we use what you already have. No rebuild required.
We set your search profile
Region, project type, stage, value, stakeholder role. As narrow or broad as your BD team needs.
Projects start landing
Matching Cordell projects show up in your CRM with every stakeholder attached. Stage changes flow through automatically. Your reps open their CRM and the pipeline is current.
The full walkthrough
Five minutes: build a search profile, watch projects land as deals, and see the workflows fire.
“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady — Director, Valmond & Gibson
FAQ
Questions from construction BD and sales teams
The things BD and sales leaders ask before getting started.
How is this different from logging into a project database on its own?
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GrowthNGen is built on Cotality — the construction project intelligence platform behind Cordell Connect. Instead of your reps logging into a separate platform, searching, exporting CSV and copy-pasting into the CRM, the data flows into your CRM automatically with architects, builders and developers already linked. Cotality API access is bundled with GrowthNGen, so there's no separate Cordell Connect Lite subscription to manage. Your reps open their CRM and the pipeline is current.
Can we filter by what we actually pursue?
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Yes. Search profiles filter by region, project value, stage, type, stakeholder role, and discipline. As narrow or broad as your team needs. Set the profile once and only matching projects flow through — everything else stays out of the way.
How long does it take to go live?
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Under two weeks for most teams. We handle the CRM mapping, the search-profile setup and the first projects flowing through. You don't need a developer.
What happens when a project changes stage?
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The CRM record updates automatically. Contract Let, DA approved, builder changed, design phase — it flows through. Your rep can get a notification when something material happens. No stale records, no manual check-ins.
Is this a bespoke build, or a packaged product?
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Packaged. The connector, the CRM mapping approach and the search-profile model are all already built. Onboarding is a guided setup — not a custom software project. You're not paying for discovery workshops or a six-week scoping phase. Most teams are live in under two weeks.
Is this a Cordell Connect replacement?
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No. Cordell Connect is the data. GrowthNGen is the pipeline. You keep your Cordell Connect subscription. We pull the projects that match your profile and put them into your CRM with stakeholders attached. Your reps stop logging into Cordell to work the pipeline.
Do we need a Cordell Connect subscription?
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Yes. The connector uses your Cordell Connect account to pull the project data you already have access to. If you don't have Cordell, we can talk about what it takes to get set up — most teams already have it.
Can you find the contacts and do the project research for me too?
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Yes — that's GrowthNGen Max, our enrichment layer. On top of the projects this connector lands in your CRM, Max adds verified decision-maker contacts, a research brief on every project, and an ICP fit score on every deal. See GrowthNGen Max.
From the Notebook
More on the Cotality Cordell connector
Pre-Tender vs Tender-Stage Leads: Why Timing Kills Construction Sales Pipelines
Most construction BD teams are working tender-stage leads when the contract has effectively been decided. Here is what changes when you move your team earlier.
How Commercial Builders Build a Proactive BD Pipeline (Without a Bigger Team)
Most tier-2 commercial builders run reactive BD — quoting whatever EOIs land in the inbox. The builders winning consistently have flipped that. Here is what proactive BD looks like for a commercial builder in AU or NZ.
Facade and Cladding Suppliers: 4 Ways to Reach Architects Before Spec Lock-In
By the time a commercial project goes to tender, the facade spec is usually already chosen. Here is how AU and NZ facade suppliers get in front of architects and design teams while they are still making decisions.
What it takes to break even
1.0×orders a year
That's the bar your pipeline has to clear. Five numbers set it and move it:
- The investment
- Your conversion rate
- Projects synced per month
- Gross profit percentage
- Average order value
Lift your conversion rate, sync more projects, or win larger orders and you clear it sooner — everything past it is upside.
Run your own numbersarrow_forwardSee your pipeline on GrowthNGen — on real projects.
Book 15 minutes. We'll show you AU/NZ projects that match your profile and would have been in your CRM this week.