Stop chasing tenders. Build the pipeline before tenders drop.
Developers, architects and projects piped into your CRM months before RFTs go out. Your estimators bid fewer no-hopers. Your BD team gets on the phone while competitors are still watching tender boards.
The work you want to win is decided before the tender hits the boards.
By the time an RFT lands, the developer has already shortlisted builders they trust. If you're not on that list, you're making up numbers. GrowthNGen gives your pre-construction team visibility at DA and Design Development — the months where shortlists actually get built.
Developer intel, not just projects
Every active developer in your market — what they're building, who they've used before, where they're going next. Track the person, not just the job.
Architects linked to every project
The practices driving design in your region, and every project they're on. Meet them while drawings are still in motion.
Win-loss signal built in
When a project is awarded to a competitor, you see it. Close the loop on estimating effort and read the market by type, value and region.
Developers have usually shortlisted their builders before the RFT goes out. Show up before that list is final.
Built for pre-construction teams, not spreadsheet managers
Your estimators and BD staff should be reading drawings and having conversations — not scraping tender boards into Excel.
Pre-tender visibility
Projects show up at DA and Design Development. You qualify in or out before investing estimating hours.
Relationship graph
Developer, architect, engineer, QS — linked across every project they touch. See the full network, not just the current opportunity.
Only the work you actually pursue
Commercial only. Over $15M. South-East QLD. Educational / healthcare / mixed-use. Filter in once; only fitting work flows through.
Estimating capacity back
Fewer tenders quoted on reflex. Higher hit rate per bid. Your estimating team stops running at 110% on jobs you were never going to win.
How it works
Three steps. Live in 1–2 weeks. We map into your existing pipeline, you don't rebuild a thing.
We map your CRM pipeline
Concept, DA, Design Development, pre-tender, tender, contract let, construction — we map your existing stages and deal properties. No rebuild required.
We set your bid criteria
Region, project value, type, stakeholder role — as narrow as your bid criteria. Commercial mixed-use over $20M. Healthcare. Education. Whatever you actually pursue, that's all that flows through.
Pre-tender projects start landing
Matching projects show up in your CRM at DA and Design Development with the developer, architect, engineer and QS already linked. Stage changes flow through. Your estimators see the work — and qualify in or out — before the RFT lands.
What it takes to break even
1.0×orders a year
That's the bar your pipeline has to clear. Five numbers set it and move it:
- The investment
- Your conversion rate
- Projects synced per month
- Gross profit percentage
- Average order value
Lift your conversion rate, sync more projects, or win larger orders and you clear it sooner — everything past it is upside.
Run your own numbersarrow_forward“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady — Director, Valmond & Gibson
FAQ
Questions from commercial builder teams
The things pre-construction and commercial directors ask us before getting started.
How is this different from logging into a project database on its own?
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GrowthNGen is built on Cotality — the construction project intelligence platform behind Cordell Connect. Instead of your reps logging into a separate platform, searching, exporting CSV and copy-pasting into the CRM, the data flows into your CRM automatically with architects, builders and developers already linked. Cotality API access is bundled with GrowthNGen, so there's no separate Cordell Connect Lite subscription to manage. Your reps open their CRM and the pipeline is current.
Can we filter by what we actually pursue?
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Yes. Search profiles filter by region, project value, stage, type, stakeholder role, and discipline. As narrow or broad as your team needs. Set the profile once and only matching projects flow through — everything else stays out of the way.
Will it mess with our existing HubSpot setup?
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No. We map into your existing pipeline, deal stages and contact properties. If something needs a tweak — a custom property, a new stage — we handle it during onboarding. Most teams go live without changing their HubSpot at all.
How long does it take to go live?
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Under two weeks for most teams. We handle the CRM mapping, the search-profile setup and the first projects flowing through. You don't need a developer.
What happens when a project changes stage?
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The CRM record updates automatically. Contract Let, DA approved, builder changed, design phase — it flows through. Your rep can get a notification when something material happens. No stale records, no manual check-ins.
How does this help our pre-construction team specifically?
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Three things. First, visibility at DA and Design Development — months before the RFT. Second, every project comes with the developer, architect, engineer and QS already linked, so estimators can run their pre-tender reads without hunting. Third, when a project changes stage or gets let, the CRM record updates automatically, so no-one's checking in manually.
Can it handle projects at different stages?
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Yes. Every project has a stage attached (concept, DA, design development, pre-tender, tender, contract let, construction). Your pipeline stages map to these, so a dev project at DA sits in "Early Engagement", a project at RFT sits in "Active Tender", and contract-let updates auto-flag. Different workflows for different stages.
We have BD in three states. Does this work across a national team?
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One search profile, one CRM, every BD rep sees their patch. National view for management. Regional deals flow to the right owner. If your team has been stuck on six regional spreadsheets, that goes away.
The Commercial Builder's Playbook
Proactive BD in a reactive industry — a 2-page guide
How AU/NZ commercial builders use live project intelligence to meet developers and architects months before the RFT, qualify work before quoting, and build a pre-tender shortlist that actually moves revenue.
From the Notebook
More for commercial builders
Pre-Tender vs Tender-Stage Leads: Why Timing Kills Construction Sales Pipelines
Most construction BD teams are working tender-stage leads when the contract has effectively been decided. Here is what changes when you move your team earlier.
HubSpot for Construction: Tiers, Setup and Project Data (AU/NZ)
Which HubSpot tier you actually need, how to map construction projects onto deals, and how to stop copying project data in by hand. The complete AU and NZ guide.
How Commercial Builders Build a Proactive BD Pipeline (Without a Bigger Team)
Most tier-2 commercial builders run reactive BD — quoting whatever EOIs land in the inbox. The builders winning consistently have flipped that. Here is what proactive BD looks like for a commercial builder in AU or NZ.
Ready to qualify before you quote?
See your pipeline on GrowthNGen in 15 minutes. We'll show you real AU/NZ developments that should be in your CRM this week — but probably aren't.