Is There a Better Alternative to Cordell Connect for HubSpot Users?

If you are a BD manager or sales lead at a construction-adjacent firm in Australia or New Zealand, Cordell Connect is probably part of your workflow. It is where you search for new projects, check stage updates, and find out who got appointed to a job before your competitors do.

But if your sales team runs on HubSpot — and increasingly they do — Cordell Connect has a gap that costs you time every week.

The gap: there is no native HubSpot connector

Cordell Connect (now part of Cotality) is excellent at surfacing construction project intelligence. What it does not do natively is push that data into your CRM.

The current workflow for most teams: log in, search, export CSV, open HubSpot, import. Repeat weekly. Add manual updates when projects change stage. Spend time cleaning up duplicates.

For a team running 10 active pursuits, this is manageable. For a team running 60, it is a significant overhead — and the data lag means your reps are often working from information that is one to two weeks old.

What teams actually want

When we talk to BD managers and sales leads at suppliers, subcontractors, and services firms across AU and NZ, the ask is consistent:

"I just want new projects that match our criteria to show up in HubSpot automatically. And I want them to update when the project moves stage."

That is not a complicated requirement. But it requires a layer between the construction data source and your CRM.

How GrowthNGen bridges the gap

GrowthNGen connects Cotality construction project data directly to your HubSpot CRM. You define your search profiles — project type, region, stage, value — and from that point, matching projects land in your HubSpot pipeline automatically.

Stage changes update your deals. New companies appointed to a project appear as HubSpot companies and contacts. Your reps open HubSpot in the morning and the work is already there.

It is not a replacement for Cordell Connect. You still use Cordell for deep research, site contacts, and the full project history. GrowthNGen handles the systematic push of that data into your HubSpot workflow so the manual export step goes away.

Is this right for your team?

GrowthNGen makes the most sense for teams that:

• Already use HubSpot as their primary CRM
• Are actively prospecting construction projects at scale — more than 20 active pursuits at a time
• Have one or more people spending meaningful time on data entry and project tracking
• Operate in AU or NZ markets where Cotality data covers their target regions

If you are a smaller team doing 5–10 pursuits at a time, the manual Cordell Connect workflow might still make sense. If you are beyond that, the time cost adds up fast.

What does setup look like?

Most teams are live in under two weeks. We configure your search profiles, map your HubSpot properties, and run a test sync before going fully automated. After that, it runs in the background.

Ongoing, you can adjust your search profiles and HubSpot mapping. Stage updates and new project discoveries happen on your sync schedule — weekly on Essential, daily on Plus and Elite plans.

If you want to see how it works with your actual HubSpot setup and target regions, book a call. No pitch — just a look at whether it fits how your team works.