The projects are in your CRM. Max makes them ready to win.
Your GrowthNGen connection lands live construction projects in your CRM. Max is the enrichment layer on top — it finds the real decision-makers, briefs your team on every project, and scores each one against what you sell. Your reps open the CRM already knowing who to call, what to say, and which projects to chase first.
Your pipeline, done for you.
The connector removes the data entry. Max removes the legwork that comes after — the chasing, the researching, and the guessing about which project is worth your rep's Tuesday.
The right people, with real numbers
Every project comes with the actual decision-makers found and attached — architect, builder, developer, the specific project lead — each with a verified email and direct-dial mobile. No LinkedIn hunts, no switchboard.
A research brief on every project
Each opportunity lands with a written brief: where the project's up to, who's involved, what's changed, and the angle that matters for your business. Your rep walks into the call already informed.
An ICP fit score on every deal
Every project is scored against your ideal-customer profile, so your team works the highest-fit opportunities first instead of drowning in records. Pursue, watch or skip — decided for them.
Tuned to what you actually sell
Max is set up around your products, your ICP and how you win work — so the contacts, briefs and scores speak your language, not a generic template.
What the enrichment layer does
The connector gets the projects in. Max makes every one of them worth working.
Decision-makers, not just companies
We go past the company record to the people who actually award the work, and attach them to the project in your CRM.
Verified contact details
Emails and direct-dial mobiles are checked before they land in your CRM, so your reps aren't dialling dead numbers.
Project intelligence, written up
A concise, current briefing on every project — status, key players, recent movement, and the opportunity for your business.
Priority, decided
A fit score and a pursue / watch / skip call on every deal, so the pipeline sorts itself by what's worth your team's time.
How GrowthNGen Max works
It sits on top of your existing connection — no new tool for your team to learn.
The connector lands the projects
Your GrowthNGen connection pipes matching live projects into your CRM, with companies and contacts attached. That's the foundation Max builds on.
Max enriches every one
Behind the scenes, each project is worked up — the real decision-makers found and verified, a research brief written, and an ICP fit score applied. It happens automatically, inside your CRM.
Your reps just sell
Your team opens the CRM to a pipeline that's already researched, contactable and prioritised. They spend their day in conversations, not in preparation.
The value ladder
Core vs Max
Every plan includes the GrowthNGen connector. Max is the premium layer that turns raw project records into ready-to-work opportunities.
| Capability | GrowthNGen Core | GrowthNGen Max |
|---|---|---|
| Live projects flowing into your CRM | check | check |
| Companies & contacts attached to each project | check | check |
| Stays current as projects move stage | check | check |
| Verified decision-maker email + direct-dial mobile | close | checkFound, verified and attached |
| AI research brief on every project | close | check |
| ICP fit score + pursue / watch / skip on every deal | close | check |
| Tuned to your products, ICP & positioning | close | check |
Max is a done-for-you layer on top of any Core plan. Pricing is tailored to your team and scoped on a short discovery call.
“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady
Director, Valmond & Gibson
Questions about GrowthNGen Max
What BD and sales leaders ask before adding the enrichment layer.
Is Max a separate product or an add-on?
It's a premium layer on top of your GrowthNGen connection. You keep the connector that lands projects in your CRM; Max adds the enrichment — the people, the briefs and the scoring — on top.
Do I need the standard connection first?
Yes. Max enriches the projects your connection is already bringing into your CRM. The connector is the foundation; Max is the layer that makes each project ready to work.
Which CRM does Max work with?
The same CRM your connection runs in. HubSpot is live today; Salesforce and Pipedrive are on the way. Whatever you run, the enriched contacts, briefs and scores land where your reps already work.
Where do the contact details come from?
Decision-maker emails and direct-dial numbers are sourced and verified from trusted business-data providers before they reach your CRM — so your team isn't chasing dead ends.
Is this done-for-you, or something my team has to run?
Done-for-you. The enrichment runs in the background against the projects in your pipeline. Your team just gets the result — a researched, contactable, prioritised pipeline.
How is the ICP fit score decided?
During onboarding we set Max up around your products, your ideal customer and how you win work. The score reflects your definition of a good project — not a generic template — and we tune it with you.
How is this different from the standard connector?
The connector answers 'what projects are out there?'. Max answers 'who do I call, what do I say, and which ones first?' — the difference between a list and a plan of attack.
From the Notebook
More on getting projects into your CRM
Automate Construction Data into HubSpot (AU/NZ)
AU/NZ construction sales teams waste hours weekly entering project data into HubSpot. Here's how to automate it — and what manual entry really costs.
How to Connect Construction Project Data to HubSpot (AU & NZ Guide)
Most construction sales teams in Australia and New Zealand are still manually copying project data into HubSpot. Here is how to stop doing that.
Is There a Better Alternative to Cordell Connect for HubSpot Users?
Cordell Connect is the go-to construction data source for AU and NZ BD teams. But for teams using HubSpot, there is a gap. Here is what to do about it.
See GrowthNGen Max on your real pipeline.
Book 15 minutes. We'll show you what an enriched, prioritised construction pipeline looks like in your CRM — on projects that match your business.