Your Cordell Connect projects. Live in HubSpot. Every morning.
Stop exporting CSVs. Every matching AU/NZ project — with the architect, builder and developer already linked — lands in your HubSpot while your reps are still in the car. Built specifically for construction BD teams who run their pipeline in HubSpot.
Never miss a project. Never miss a stage change.
The deals you lose aren't to better products — they're to projects you found out about too late. GrowthNGen watches Cordell Connect for you. When a project matches your profile, it lands in HubSpot with every stakeholder attached. When it moves stage, the record updates. When the builder changes, your rep gets a notification. Your pipeline stays current without anyone logging into Cordell.
Projects land overnight
Your HubSpot is current before the morning coffee. No logins, no exports, no copy-paste.
Stakeholders already linked
Architect, builder, developer, engineer — every project arrives with the right cast attached. No LinkedIn hunts.
Live stage updates
Stage changed, builder changed, contract let — your rep gets pinged the moment a project becomes actionable.
A HubSpot pipeline that runs on live project data
Not a Cordell Connect replacement. The Cordell data you already pay for, finally working the way your team does.
Your search, on autopilot
Set your filters once — region, stage, value, project type. Only projects that match come through. Everything else stays out of the way.
Cordell data, HubSpot-native
Projects become deals. Stakeholders become contacts and companies. Stages map to your pipeline. No bolt-on dashboard — it lives in HubSpot.
The stakeholder graph
Every project shows the full cast: architect, builder, developer, engineer. Linked contacts. One view of who's on what, across your whole pipeline.
Live, not a nightly dump
Stage changes, builder swaps, contract let updates — the record moves as the project does. Your pipeline never goes stale.
How it works
Three steps. Live in under two weeks. No bespoke scoping, no multi-week discovery.
We map your HubSpot
Deal stages, pipeline, contact properties — we use what you already have. No rebuild required.
We set your search profile
Region, project type, stage, value, stakeholder role. As narrow or broad as your BD team needs.
Projects start landing
Matching Cordell projects show up in HubSpot with every stakeholder attached. Stage changes flow through automatically. Your reps open HubSpot and the pipeline is current.
“GrowthNGen has become our unfair advantage. It's removed the bottleneck of manual data work. We can now search at the organisational level and surface the right opportunities effortlessly into our CRM, and at scale. The results have been immediate. A stronger pipeline, higher conversions, and project wins that have already paid for years of use.”
Michael O'Grady
Director, Valmond & Gibson
Questions from construction BD and sales teams
The things BD and sales leaders ask before getting started.
Is this a bespoke build, or a packaged product?
Packaged. The connector, the HubSpot mapping approach and the search-profile model are all already built. Onboarding is a guided setup — not a custom software project. You're not paying for discovery workshops or a six-week scoping phase. Most teams are live in under two weeks.
Is this a Cordell Connect replacement?
No. Cordell Connect is the data. GrowthNGen is the pipeline. You keep your Cordell Connect subscription. We pull the projects that match your profile and put them into HubSpot with stakeholders attached. Your reps stop logging into Cordell to work the pipeline.
Do we need a Cordell Connect subscription?
Yes. The connector uses your Cordell Connect account to pull the project data you already have access to. If you don't have Cordell, we can talk about what it takes to get set up — most teams already have it.
Will it mess with our existing HubSpot setup?
No. We map into your existing pipeline, deal stages, and contact properties. If something needs a tweak — a custom property, a new stage — we handle it during onboarding. Most teams go live without changing their HubSpot at all.
What happens when a project moves stage?
The HubSpot record updates automatically. Contract Let, DA approved, builder changed — it flows through. Your rep can get a notification when something material happens. No stale records.
Can we filter by what we actually chase?
Yes. Commercial only. Projects over $5M. Steel-framed. Sydney and Melbourne. Contract Let stage onwards. Set the profile once — only matching projects come through. Reps aren't wading through irrelevant work.
How long does it take to go live?
Under two weeks for most teams. We handle the HubSpot mapping, the search-profile setup and the first projects flowing through. You don't need a developer.
We already export Cordell to a spreadsheet and then into HubSpot. How is this different?
That's the problem this solves. Manual exports are hours a week, the data goes stale the moment you hit save, and nobody updates the record when the project moves stage. GrowthNGen keeps the HubSpot pipeline live — no CSVs, no copy-paste, no stale records.
See your pipeline on GrowthNGen — on real projects.
Book 15 minutes. We'll show you AU/NZ projects that match your profile and would have been in your HubSpot this week.